Sarah is CEO of the Alliance of Digital Finance Associations and has over 20 years’ of experience in leading capacity building, community development and knowledge management focused on bringing change.

Sarah founded the Alliance of Digital Finance Associations, whose aim is to establish, strengthen and represent country-based Digital Finance Associations to drive digital financial services that are inclusive and enable resilience and economic growth. The Alliance convenes its members to catalyse action and collaboration and is the global voice of the profession.

Sarah has supported the formation of many digital finance associations across Africa and Asia and has developed an Accelerator Program to encourage their growth, impact and sustainability. Sarah has also led the Continuous Professional Development of the digital finance profession through webinars, podcasts, LinkedIn groups, and events, including establishing the Pathway to 17 Summit.

She is passionate about the importance of networks, sharing knowledge, developing best practices, and working collaboratively to bring innovation and change. She has a MA in HR Management and is a Certified Digital Finance Practitioner (CDFP).